The Founder
Poonam Pahwa
Founder · RASA
A note from our founder
Beauty Begins with
Ritual.
Beauty industry leader with 15+ years of experience developing, launching, and scaling products across retail and specialty beauty channels.
After building brands for major retailers, Poonam founded RASA to bring Ayurvedic inspiration and modern skincare innovation together in one elevated ritual.
"I wanted to create the kind of ritual I grew up watching — slowed down, intentional, and rooted in something real."
- Experience
- 15+
- years in beauty
- Brands
- Multi
- retail & specialty
- Founded
- RASA
- modern ayurveda
Our promise
Ayurvedic Wisdom,
Reimagined for Modern Skin.
Every RASA formula is developed under Poonam's direction — pairing centuries-old Ayurvedic botanicals with the clinical rigor of modern skincare. Clean, effective, and unmistakably elevated.